Areas of Expertise

Art Direction
Brand Identity
Packaging
Photography
Web Design

My name is Binh Duong but people often call me BD.
I’m an Art Director from Saigon who has nothing but curiosity for all things design. I believe a good design can be both beautiful and functional. I’m experienced and specialized brand identity, packaging, art direction, photography as well as digital work.

After obtaining a degree of Bachelor of Fine Arts at the State University of New York - College at Buffalo in 2014, I spent a few years working in advertising agencies in Buffalo NY, then made my way back to Saigon to continue my quest of discovery this extraordinary world that is design.

Fast-forwarding to the present, I spend some of my time being curious and amazed by how aesthetics influence one's mind and decision-making process. Then I spend a huge chunk of time exploring ways to create identities for brands and products that can speak to an audience, creating a bond that's hopefully forever lasting. I believe my mission is to cater comfort, fuzzy feelings, and meaningful stories to people through visuals and concepts. Last but not least, I'm especially fascinated and intrigued by the positive impact a brand can have on its people and the planet, regardless of its size.

Drop me a message if you're keen to connect!