Sustainable Product Packaging: EQUO Straws

Derived from the words ECO, meaning not harmful to the environment and STATUS QUO, meaning an existing state or condition, EQUO stands for the ideal of creating products with minimal impact to the environment.

The packaging design was done with a simple thought in mind: eco-friendly doesn’t necessarily mean brown paper bag. EQUO has such a wide variety of straws made of completely different materials, assigning each kind a color was a no-brainer.